Hot-stamped holographic foil is being used to "electrify" a new mascara tube from Avon Products.

The holographic decoration is hot-stamped 360 degrees around the tube of Avon's new High Voltage Mascara. The shimmering, multicolor highlight contrasts with the black polypropylene and complements the brand.

Crown Risdon manufactures the primary components for the package, which include a polypropylene cap and 12.4-cubic-centimeter bottle, a rod of acetal material and a nylon bristle brush.